Reading material that I have found helpful for small publishers:
The Self-Publishing Manual:How To Write, Print and Sell Your Own Book by Dan Poynter
Do the Write Thing by Kwame Alexander
The African American Writer's Guide to Successful Self-Publishing by Takesha D. Powell
The Complete Idiot's Guide To Getting Published by Sheree Bykofsky and Peter J. Sander
1001 Ways to Market Your Books:For Authors and Publishers by John Kremer
An Insiders Guide to Getting Your Book the Attention it Deserves: Publicize Your Book! by Jacqueline Deval
Be Heard The First Time:The Woman's Guide To Powerful Speaking by Susan D. Miller
Happy Publishing!